About GlowOps
GlowOps isn’t just another agency. It was forged from heritage, myth, and lived experience inside the female fitness world.
Decades ago, founder Tuan Luu’s uncle left Vietnam and rose into the inner sanctum of high fashion in Paris,
Managing multiple houses at once, negotiating across Europe, moving through the rooms where aesthetics defined destiny,
and living with a kind of rogue charisma that became legend.
That couture lineage taught GlowOps its first principle:
Curation shapes destiny.
He curated fabric and aura in Paris, we curate creators and culture today.
GlowOps wasn’t born in a spreadsheet or a Slack channel.
Its roots go deeper to a tradition where aesthetics, charisma, and cultural influence held the power to move markets.
It was sharpened further by muses.. women who embodied chaos and calm, allure and transformation.
What began as helping women activate their glow became a blueprint for brands:
Taking raw energy and turning it into cultural myth.
GlowOps carries both heritages forward.
Where fabric once defined couture, creators now define culture.
GlowOps curates rosters of women who live the fitness and lifestyle movement — not random influencers, but icons in the making.
Our processes are built on the same principles that scaled 7+ figure fitness and lifestyle brands.
Curated creators, cinematic storytelling, and predictable systems.
We’re now bringing that model to emerging female-led brands ready to scale.
Early partners get the unfair advantage of shaping the blueprint with us.
Our Mission
To scale 100 female-led fitness and lifestyle brands with clarity, confidence, and cultural weight.
Our Work
• UGC networks curated like runways, not commodity creator lists.
• Creative direction that fuses aesthetics with performance.
• Cinematic storytelling that elevates women’s brands into movements.
• Systems that turn aesthetics into assets, and content into currency.
GlowOps isn’t a marketplace. It isn’t a plug-and-play UGC service.
It’s a creative house with couture lineage built for the modern creator economy, dedicated to turning female-led fitness and lifestyle brands into cultural icons.